Part 02 · The Product

My Beanie — It's my health buddy

Beanie is a mint-green, bean-shaped friend. The app doesn't lecture. It stays beside the patient while they become the teacher of their own body.

Open the app →
Why Kidney

Five scenes — where this product was born

Moments that repeat in patients' lives. Each one became a feature.

Scene01Day Zero
"The checkup report said eGFR 54. Nothing hurt."

The kidneys stay quiet until late stage 3. There is a number but no language for it, so most people simply walk past it.

Scene02The Three Minutes
"A three-minute visit. I didn't get to ask a single thing."

Three months of life have to fit into a few minutes. The patient, unable to recall them, says "I've been fine." The doctor sees numbers; the patient lived a life; the two never meet.

Scene03The Search
"Thirty minutes of searching. All that was left was fear."

Generic information ends at "eat this, don't eat that." Nothing starts from my numbers and my table.

Scene04The Family
"Ask, and it's nagging. Don't ask, and it's worry."

The person cooking and the person logging are different people, looking at different information — so care turns into surveillance.

Scene05Why This Disease
SLOW · SILENT · EXPENSIVE — where all three overlap

It progresses slowly, shows no symptoms, and costs dearly when caught late. A disease with all three needs a tool that records daily, organizes before the visit, and is seen together.

Five Choices

Five choices

The base screens are the same for anyone worried about their kidneys; only the dialysis log is an add-on.

The One-Pager · MVP

Pre-visit report

Ninety days of labs, blood pressure, weight, body signals, and questions on one page. Print it or save as PDF and bring it along. The patient holds the report — the app never sends it to clinicians.

Time Travel · MVP

Then vs. now

Last labs beside this one, last 30 days beside these 30. In a chronic condition, holding steady must be shown as an achievement.

The Quiet Nudge · MVP

One line, never a lecture

A single line at a time. No nagging on skipped days. It speaks only before a visit, in a high-blood-pressure week, or when swelling persists.

Mirrored Care · MVP

Caregiver mirroring — the mirror card

The patient picks which items to show (eGFR, blood pressure, weight, body signals, meal patterns, questions) and sends one link. Unchecked items are not in the link at all. Family opens it read-only in the same app. Live sync comes once a server exists.

Meals · MVP

Meals without counting

Breakfast, lunch, dinner and snack — one line and a photo each, pattern chips, and potassium / phosphorus / sodium caution tags. You set the daily count goal; the app only counts. The next step, Reverse Content (swap suggestions that start from what you ate), is v2.

Dialysis Log · Add-on

Dialysis log — switched on in Settings

Only for those on dialysis. Pre/post weight per session and the gain between sessions, dry weight, cups of fluid, symptoms and access-site signals, medication check. Off, it appears nowhere in the app. Read more →

Already Working

What you can use today

eGFR (CKD-EPI 2021, race-free) · health journal · meals by slot (caution tags, photo) · trend charts · then-vs-now · the One-Pager · share with family (mirror card) · dialysis log (add-on) · 한국어/English · home-screen install (PWA) · offline use · export / import

Open the app
The 3 × 5 Grid

Three pillars × five systems

Rows are the three needs of Self-Determination Theory; columns are the product's five systems. Ego-depletion theory overlaps: management fails not from weak will but from too many daily decisions. Good design removes decisions rather than adding features.

AutonomyRelatednessCompetence
01 AI PersonalizationChoose how you log v2Beanie's tone adapts laterOne thing to change today v2
02 Care CoordinationThe patient holds the report MVPD-7 question list v2Automatic then-vs-now MVP
03 Daily LifeSwap list, not ban list MVPCaregiver mirroring v2Just one thing this week v2
04 Emotional ContinuityThe Quiet Nudge MVPBeanie remembers laterTime Travel report v2
05 Family & CommunityChoose what to show laterAnonymous peers, same stage laterLearn from those ahead later
Why these four

Why the MVP took these cells

Two cells come from system 02 because the pre-visit report is the most defensible feature. CKD Tracker and KidneyPal already advertise "a PDF for your doctor"; lose here and everything is lost.

Autonomy first

Three MVP cells in the Autonomy column

Most early churn comes from the feeling that "this app bosses me around." Competence takes time to build; autonomy is decided on the first screen.

The Self-Explanation Index

The only value that matters to patients, clinicians, and payers at once

Time-in-app and log counts prove the app is well made — not that the patient is better off.

LV0 · UNAWARE

No words

"I've been fine."

No language for one's own state.

LV1 · AWARE

Records

"The swelling was bad last month."

Facts recovered. Phase 1 goal for most users.

LV2 · COMPARE

Reads

"My creatinine went up."

Language acquired. Phase 2 goal. Pass/fail line for each R&D cycle.

LV3 · CONNECT

Explains

"The week I ate salty food, the numbers moved."

Life linked to numbers. Phase 3 goal. This is where the visit changes.

LV4 · LEAD

Decides

"I'll eat out less this month."

Few reach it, but those few pull the next patient up.

The Regulatory Line

We start as a personal wellness product, not a medical device

Korea's MFDS judges by intended use and risk, and the deciding factor is the wording. The same feature is wellness if it "helps you record" and a medical device if it "slows progression." In the U.S., the FDA explicitly lists tools that let patients record and organize health information as not medical devices.

What we don't doWhat we do instead
Stage the disease from eGFR and raise risk alarmsLet the patient enter, store, and chart the numbers the hospital gave them. eGFR is shown as a reference value only
Tell an individual "cut protein to X grams"General dietary information from authoritative bodies, plus reminders. Individual guidance only within a clinician's prescription or referral
Transmit or analyze patient data for cliniciansThe patient prints their own report and carries it in
Use "diagnose · treat · slow · improve" in marketingConsistent health-management language: record, organize, look together
Rule: no claim reaches the product screen without an Evidence Note. Health data is treated as sensitive: separate consent, end-to-end encryption, and in-region storage are the default design. The current MVP sends nothing off the device.