A self-explanation platform for people with CKD

Every patient
should become
their own teacher.

Kidney Bloom helps people with chronic kidney disease read the changes in their own bodies and explain them in one page at their next visit. Not a diagnosis — a tool for preparing the conversation.

Open the My Beanie app → See the product No install needed · Add to home screen to use it like an app
eGFR +2 since last visit
My BeanieThe One-Pager
eGFR (CKD-EPI 2021)
58mL/min/1.73m²
30-day blood pressure average
128/ 79
Questions for my doctor
· Evening swelling is more frequent
· Is my protein intake okay?
Pre-visit report ready
The Problem

Slow, silent, and expensive

Chronic kidney disease sits where three conditions overlap. Most people find out late, and once they do, most of the management falls on them alone.

2.03×
Growth in CKD patients treated in Korea
171K → 347K in ten years
2015 → 2024 · NHIS
87%
of U.S. adults with CKD
don't know they have it
CDC Fact Sheet 2026
280×
Early-stage care ≈ ₩100K/yr vs
hemodialysis ≈ ₩27.4M/yr
Per-patient annual cost, Korea
0
Commercial CKD-specific apps
in Korea (VC-backed or with revenue)
Survey, Aug 2026
The Gap

Patients live 90 days. The visit lasts 15 minutes.

Three months of daily life have to fit into a quarter of an hour. Nothing bridged that gap.

129,600min
The 90 days a patient spends alone between visits
90 days × 24 h × 60 min
15min
The time available to explain those 90 days
Typical outpatient visit
1page
What My Beanie prepares — the pre-visit report
The One-Pager
Five Choices

Five choices that define My Beanie

Logging is not the goal. The record becomes a conversation, and the conversation becomes confidence.

1The One-Pager

Pre-visit report

Ninety days of records condensed into one page. The patient carries it into the exam room.

MVP
2Time Travel

Then vs. now

Last visit beside this one. In a chronic condition, holding steady is itself an achievement.

MVP
3The Quiet Nudge

One line, never a lecture

No guilt on the days you skip. Guilt is the biggest reason people abandon chronic-care apps.

MVP
4Mirrored Care

Caregiver mirroring

The patient picks what to show and sends one link. The person cooking and the person logging see the same thing.

MVP
5Reverse Content

Start from what you ate

Not "eat this" — start from what you actually ate and suggest one thing you could adjust today.

v2
ⓘ My Beanie is a personal health-record tool. It does not diagnose or treat. Discuss every decision with your care team. (Designed within Korea MFDS wellness-product criteria and FDA General Wellness guidance.)
The Self-Explanation Index

The one metric we measure

How well can a patient explain their own condition in their own words? Not time-in-app, not log counts. Raising this value is the product's job.

LV0 · UNAWARE

No words

"I've been fine."

No language for one's own state. The last three months vanish.

LV1 · AWARE

Records

"The swelling was bad last month."

Can say what happened. Facts recovered.

LV2 · COMPARE

Reads

"My creatinine went up."

Knows what the number means. Language acquired.

LV3 · CONNECT

Explains

"The week I ate salty food, the numbers moved."

Links daily life to the numbers. This is where the visit changes.

LV4 · LEAD

Decides

"I'll eat out less this month."

Adjusts on their own. The patient has become the teacher.

Brand Architecture

Three layers, one direction

The company holds the vision, the project builds the evidence, and the product stays beside the patient.

Root to Life
Company · Vision · IR

Owns the mission, entity, capital, IP, method, and data governance. Success: a structure that repeats across diseases.

Kidney Bloom
Project · Research · Strategy

Owns research, evidence, design principles, regulatory judgment, and public content. Success: evidence beats product opinion.

My Beanie
Product · "It's my health buddy"

Owns the user experience, the records, and the community. Success: it gets opened every day.

Walk into your next visit with one page

My Beanie runs in the browser. Your records stay on your device and are never sent anywhere.

Start My Beanie →