A self-explanation platform for people with CKD

Every patient
should become
their own teacher.

My Beanie is a personal health-record app: lab values, blood pressure, weight and meals logged one line a day, then organized into a single page before your next visit. Built for people concerned about their kidney function, their families, and the clinicians they see.

Open the My Beanie app → See the product Runs in the browser, no install · Add to home screen to use as an app · Records stay on your device
eGFR +2 since last visit
My BeanieThe One-Pager
eGFR (CKD-EPI 2021)
58mL/min/1.73m²
30-day blood pressure average
128/ 79
Questions for my doctor
· Evening swelling, more frequent
· Protein intake, adequate?
Pre-visit report ready
Brand Manifesto · How to Read the Invisible

The kidney does not hurt.
So we live forgetting it is there.

We believe this: when the invisible becomes understandable, a person takes back their own life.

No scores, and no count of yesterday's failures. Understanding comes first; improvement follows. A sentence without evidence never reaches the screen.

Full brand manifesto →
Understand before improve이해가 먼저다
Quiet is respect조용함은 존중이다
Beside, not above곁에 있되 감시하지 않는다
Time is on your side시간은 편이다
Say only what can be saidNo claim goes on any screen without an evidence note
The Problem

Slow to progress, silent, and expensive when caught late

Chronic kidney disease meets all three conditions at once. It is usually found late, and after diagnosis most of the management falls to the patient.

2.03×
Growth in CKD patients treated in Korea
171K → 347K in ten years
2015 → 2024 · NHIS
87%
of U.S. adults with CKD
don't know they have it
CDC Fact Sheet 2026
280×
Early-stage care ≈ ₩100K/yr vs
hemodialysis ≈ ₩27.4M/yr
Per-patient annual cost, Korea
0
Commercial CKD-specific apps
in Korea (VC-backed or with revenue)
Survey, Aug 2026
The Gap

Ninety days between visits, fifteen minutes inside one

Three months of daily life have to fit into a quarter of an hour. No tool bridged that gap.

129,600min
The 90 days a patient spends alone between visits
90 days × 24 h × 60 min
15min
The time available to explain those 90 days
Typical outpatient visit
1page
What My Beanie prepares: the pre-visit page
The One-Pager
Five Choices

Five design choices behind My Beanie

Logging is not the goal. The record is designed to become the conversation in the exam room.

1The One-Pager

Pre-visit report

Ninety days of records organized on one page. The patient prints it and brings it to the visit.

MVP
2Time Travel

Then vs. now

The last labs beside this one. No change is also a result worth confirming.

MVP
3The Quiet Nudge

One line, never a lecture

No notification on days you skip. One line only when it matters, such as three days before a visit.

MVP
4Mirrored Care

Caregiver mirroring

The patient picks what to share and sends one link. Family sees the same screen, read-only.

MVP
5Reverse Content

Start from what you ate

Starts from what you actually ate and suggests one thing you could adjust today. A swap list, not a ban list.

v2
ⓘ My Beanie is a personal health-record tool, not a medical device. Decisions about diagnosis and treatment belong with your care team. (Designed within Korea MFDS wellness-product criteria and FDA General Wellness guidance.)
The Self-Explanation Index

Self-explanation, the one metric the product measures

How well a patient can explain their own condition in their own words. Not time in app, not log counts: this value is the product's performance metric.

LV0 · UNAWARE

No words

"I've been fine."

No language for one's own state. The last three months leave no trace.

LV1 · AWARE

Records

"The swelling was bad last month."

Can say what happened. The facts recovered.

LV2 · COMPARE

Reads

"My creatinine went up."

Knows what the number means. Language acquired.

LV3 · CONNECT

Explains

"The week I ate salty food, the numbers moved."

Links daily life to the numbers. The point where the quality of the visit changes.

LV4 · LEAD

Decides

"I'll eat out less this month."

Adjusts on their own. The patient has become the teacher of their own body.

Brand Architecture

Three layers, one direction

The company holds the method, the project builds the evidence, and the product delivers the experience.

Root to Life
Company · Vision · IR

Mission · entity · IP · method · data governance. Success: a structure that repeats across conditions.

Kidney Bloom
Project · Research · Strategy

Research · evidence · design principles · regulatory judgment · public content. Success: evidence takes precedence over product opinion.

My Beanie
Product · "It's my health buddy"

User experience · records · community. Success: an app that is opened every day.

Walk into your next visit with one page

My Beanie runs in the browser. Your records stay on your device and are never sent anywhere.

Start My Beanie →